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Newspaper Toolkit

Depending on which audience you are trying to reach, newspaper placements could be a good tool to raise awareness.
Tribal Tobacco Toolkit

Give the Community a Reason to Care

The newspaper is a great location to share your message because it can be free or low cost, and multiple people will likely read one printed newspaper. 

Think about the people that read the newspaper in your community. Is it an older generation or people of all ages? Do low income families have access to the newspaper?

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Helpful Hint Be concise and to the point. Put your main points in the first sentence of each paragraph, so a reader who only skims can still follow the overall ideas.

Planning

  1. Choose your topic.
  2. Determine the type of newspaper article your message is best suited for:
    1. Editorial – informs the reader on a topic
    2. Op-Ed – an opinion piece that declares a position on an issue from a professional working in the topic area
    3. Letter to the Editor – also an opinion piece (usually shorter than Op-Eds) from a general newspaper reader
    4. Local News – covers an event or activity
    5. Educational Article – shares facts related to a topic
    6. Paid Advertisement – a visual or graphic on an issue or event
  3. Make an outline for the article:
    1. Headline – Briefly grab the reader’s attention.
    2. Introduction – Begin with a sentence that tells what the article is about, then support the lead sentence with more detail to engage the reader.
    3. Body – Break down main ideas into paragraphs and include relevant data.
    4. Conclusion – Tie together main ideas and summarize the entire article.
  4. Share your article with a few others to review and edit.
  5. Submit to the newspaper.

Action

Rather than wait for a newspaper reporter to cover your topic of interest, write your own article and submit related photos! Small newspapers are especially appreciative of submitted articles.

Resources

Examples of Newspaper Placements

Čaŋlí Coalition

Find examples from the Čaŋlí Coalition on how to use newspapers to share data and raise awareness.
TOUCH
Čaŋlí Coalition pursues smoke-free policy on Cheyenne River Reservation
Čaŋlí Coalition pursues smoke-free policy on Cheyenne River Reservation
TOUCH
Big Tobacco brings fight to Čaŋlí Coalition’s doorstep.
Big Tobacco brings fight to Čaŋlí Coalition’s doorstep.
TOUCH

Choose smoke-free autos

Choose smoke-free autos


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The Tribal Tobacco Advocacy Toolkit is a product of the Canli Coalition of CRST. ©2021 Canli Coalition. All Rights Reserved.