
Reasons To Care
GIVE THE COMMUNITY A REASON TO CARE
To effectively raise awareness at the community level, it's important to focus on local issues and personalize the messages. It's crucial to involve the community before implementing any policy. Community members and tribal leaders are more likely to be receptive if they are informed in advance and given time to process the information. Implementing policies without community input can make it challenging to get them approved or enforced effectively.

Planning
- Identify local celebrities or role models (e.g. coaches/athletes, respected elders, kids, artists, tribal leaders, elected officials) willing to speak out on your issue.
- Create awareness materials using familiar faces, locations, or names.
- Disseminate awareness materials with help from volunteers. Explore the Digital Media and Social Media sections.
Action
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Give your community a reason to care by putting the most influential people and messages front and center.
Resources
Watch the “Kids vs. Big Tobacco” RED Talk. CRST showed some local school children a mix of tobacco and candy we bought at local stores. They wondered if the kids could tell the difference with the bright colors, flashy designs, and flavors. Just who is Big Tobacco trying to fool?
Hints
- Define your target audience because messages will generally vary based on who your target is.
- Let your volunteers be the “boots on the ground” when it comes to dissemination of physical materials (brochures, posters, flyers, etc.). Before coalition meetings, prepare a stack of materials marked with the delivery location marked. Go through the stack one by one until all materials have been spoken for.
Čaŋlí Coalition
We gave candles to tribal decision makers to honor someone they care about who suffered or died from a tobacco-related disease. With a 51% smoking rate, no one has been untouched by the devastation of tobacco.
We also reached out to a well-known college athlete from our tribe who was very willing to provide a photo and statement about her choice to be tobacco-free.
To include cultural lifeways… we applied the Lakota virtues (e.g. honor, respect, or sacrifice) in our messaging.