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TRIBAL TOBACCO ADVOCACY TOOLKIT

The purpose of the Toolkit is to support tribes and tribal allies with a framework for public health

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Control Tobacco

Access tools for educators, coalitions and more. Explore our media library, order educational or advocacy supplies and more.

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Digital Media

A picture (or video) can be worth a thousand words and has potential to be a change agent.
Tribal Tobacco Advocacy Toolkit

Using Digital Platforms

Pictures and videos can become change agents through digital note card stories or through photo-voice/digital storytelling—a process where people use video and/or photo images to capture pieces of their environment and experiences. Facts, captions, or audio recordings paired with the images bring the realities home to the public and policy makers to create change. 

Social media is also a form of digital media, but is covered in detail in the social media section.

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Planning

  1. Recruit participants—one or two leaders and others to help tell/show your message.
  2. Have participants sign a media release form (if under age 18 a parent or legal guardian must sign).
  3. Prepare:
    1. Storyline—decide on the visuals and audio for each scene. View the Čaŋlí  Coalition’s template.
    2. Roles—who will take pictures or video, act, and edit.
  4. Get out and take photos/video—take multiple shots of each scene (close up, far away, different angles, etc.).
  5. Put it all together and share!

Materials needed

  • Media Release form
  • Photo/video equipment—camera or smartphone
  • Digital frame for note card stories
  • A video app or program to edit the video, such as iMovie

Resources

Follow Up

  • Did the digital media help the public develop a better understanding of the issue or create change?

  • Are there other stories that could be told using digital media?

Hints

  • Attend a PhotoVoice or Digital Storytelling Workshop to learn how to create short videos.

  • Watch a few YouTube videos to learn how to make videos. 

  • Include the community by enlisting help from high school students with experience creating videos, graphics or photography.

Examples of Digital Media

Čaŋlí Coalition

Note card stories were the Čaŋlí Coalition’s way of getting inspirational stories from local tribal members out in the community. Once we found someone willing to share a story, we helped them craft it into short sentences on large note cards. We then loaded the still photos onto digital picture frames and put them in waiting rooms (clinic, Department of Social Services, dentist, and etc.) throughout the reservation.

Drawing of a feather

To include cultural lifeways we… incorporated Lakota language and traditional practices into digital media.

photo of female Lakota teen holding tobacco talking cards; ad that says, "Keep cansasa sacred."

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The Tribal Tobacco Advocacy Toolkit is a product of the Canli Coalition of CRST. ©2021 Canli Coalition. All Rights Reserved.