Think vaping is just a high school problem? You’re not alone. Many adults assume tobacco use starts sometime in the teen years. But new research is telling a different story: kids are experimenting with nicotine earlier than most people realize. In fact, some are getting hooked before they even hit middle school.
It’s a quiet trend that’s been flying under the radar, and it’s one that parents, teachers, and communities need to be talking about. Because the truth is, by the time we think they’re ready for “the talk” about vaping or tobacco, they may already be trying it.
Every year, the CDC’s National Youth Tobacco Survey offers a snapshot of how young people are using nicotine. And lately, that picture is more surprising than ever.
A 2024 study found that nearly 5% of middle school students reported using e-cigarettes. And a growing number of elementary-aged children are experimenting, too. One in four students who vape say they started before age 13. Even more striking: some report first trying nicotine products as young as 9 or 10.
And it’s not just vaping. Flavored nicotine pouches, mini-cigars, and other smokeless products are becoming more popular among younger kids, especially those drawn in by colorful packaging and sweet, candy-like flavors. Why the early start? It’s a mix of easy access, peer influence, and a growing misconception that “vaping isn’t really harmful.”
There’s no single reason kids are starting to vape earlier, but there are a few key factors driving the trend.
Early exposure to nicotine isn’t just a harmless phase, it can have lasting effects on a child’s brain and body. The adolescent brain is still developing, and nicotine interferes with that process. Studies show it can affect attention, memory, mood regulation, and impulse control. Kids who start using nicotine before age 13 are also more likely to become addicted and to use other substances later on.
There’s also a big knowledge gap. Many younger kids genuinely don’t understand what they’re using. Some believe vapes are “just flavored water,” or that “there’s no nicotine in it.” Without clear education and adult guidance, they’re relying on peers and the internet for information, and that’s rarely a safe bet.
And let’s not forget the emotional toll. For kids who become dependent on nicotine at a young age, it can lead to anxiety, irritability, sleep issues, and lower academic performance. It’s not just a health issue, it’s a quality-of-life issue.
The good news? There are steps parents, providers, educators, and community members can take to help stop the trend, starting with having conversations earlier.
Most adults wouldn’t dream of giving a 10-year-old an energy drink or a double espresso. But the reality is that many kids are already using products that contain just as much, or more, addictive stimulants, often without realizing it.We can’t protect our kids from everything. But we can make sure they understand the risks of nicotine and feel empowered to say no. That starts with knowing the facts and having the conversations earlier than we ever thought we’d need to.
If your child is 13 or older, the SD QuitLine is a great tool to help your child through their quit. Learn about the programs here.
- Call the South Dakota QuitLine at 866.SD-QUITS (1-866-737-8487) or SD Relay 711
*South Dakota QuitLine services are free with proof of insurance or Medicaid information. Not insured? Reach out for other options.